4-month Marketplace Manager Training
MARKETPLACE MANAGER ADVANCED
Learn how to take your marketplace business to the next level
+++ Specifically for fashion, sports and lifestyle brands +++
Let me know when it's starting
Lerne wie du dein Marktplatz-Business aufs nächste Level bringst.
Let me know when it's starting
WHY YOU SHOULD COMPLETE THE MARKETPLACE MANAGER ADVANCED TRAINING
How can I participate
Get more information about our program & how to secure a spot.
Go through the application process.
Acceptance of your application & payment of the program fee.
Your spot is secured!
Since we aim to have a selected and exclusive group of max. 12 participants, we use this application process to put together the best group possible. This gives us the opportunity to address the respective topics more individually.
CUSTOMER TESTIMONIALS ON OUR PROGRAMS
AFTER COMPLETING THE MARKETPLACE MANAGER ADVANCED TRAINING YOU WILL BE ABLE TO
- take your marketplace business to the next level,
- define which screws you can turn for even more profitability,
- identify your growth drivers and put them into action,
- draw on your extended network of marketplace managers and experts,
- generate more reach through targeted marketing and learn from best practices.
WITHOUT THE TRAINING ...
- you are still stuck in trial and error mode,
- you cannot learn with and from other experts,
- you are left to your own resources,
- you need much longer to realise your goals and generate growth.
WHO SHOULD ATTEND THE MARKETPLACE MANAGER ADVANCED TRAINING
The Marketplace Manager Advanced Training is for you if ...
Shoes & Bags
Watches & Jewellery
House and home textiles
THE MARKETPLACE MANAGER ADVANCED TRAINING AT A GLANCE
- Become a Marketplace Manager Advanced in 4 months
- Every 2 weeks 2.5 hours of time investment
- Live sessions online with selected experts plus interactive learning on the job
- Start: 07.09.2021 in German language
- Recordings of the sessions with permanent access
- 1.5 days live event on Mallorca for exchange and masterminds (depending on current coronavirus regulations)
- Long-term exchange of experience among all graduates of the training
- Marketplace Manager Advanced Certificate of the Marketplace Uni, after successful completion of the training
Early Bird: 4.900 EUR (net)
(Early Bird price available until 31.07.2021)
Normal price: 6.900 EUR (net)
MODULES OF THE MARKETPLACE MANAGER ADVANCED TRAINING
We are showing you how the marketplace business is currently developing and what you absolutely need to know for the future. What developments and trends are emerging on the market? Where is the journey going?
In this module we calculate our own business cases and discover how to make your business even more profitable.
What opportunities do you have in marketing? Here we are focusing on Zalando's online marketing. What are the best practices here? What should you keep in mind for campaigns like Black Friday? And how can you adapt and implement this for your other marketplaces?
How can you optimise your online assortment? Which content and which product images do you need? What do your internal processes look like and how can you streamline all this?
What growth opportunities have you got? Draw up your own roadmap and 3-year plan with all the aspects that need to be considered. What assortment options do you have? What role does sustainability play and how can you improve your customer experience rate at Zalando?
Competence fields of the MARKETPLACE MANAGER ADVANCED TRAINING
SELECTION OF RELEVANT ONLINE MARKETPLACES
THIS MIGHT ALSO BE OF INTEREST TO YOU
The Marketplace Manager Advanced Training enables you to expand your existing online marketplace business and generate growth. You will learn which adjustments you can make to your current set-up to make your existing business even more profitable. The training is focused on those who already have an existing marketplace business and want to generate more growth. The training is focused on fashion, shoe, kids and sports brands. All participants should learn from and with each other. For this purpose, our experts constantly share the latest knowledge from the marketplace industry, so that you can immediately put this knowledge into practice. It's all about learning together and developing yourself and your marketplace business instead of doing trial and error on your own.
The Marketplace Manager Advanced Training will start on 07.09.2021. It takes place every two weeks during the day and has a duration of 2.5 hours per session. In the training sessions, selected experts will teach you specific specialist content for approx. 2 hours per session. The rest of the sessions we will use to work on current tasks of yours ("learning on the job" approx. 0.5 hours per session). Request now MORE INFO to be the first to know when the start dates are being released.
The Marketplace Manager Advanced Training runs for 4 months. This ensures that everything learned is put into practice and that the newly acquired knowledge is sustainably anchored. Designed as an online format, the Marketplace Manager Advanced Training mainly takes place in form of live webinars.
95% of the training takes place online via videoconference and about 5% on-site in face-to-face exchanges. The training consists of online learning units every two weeks. Anyone who misses a live webinar is given the opportunity to receive a recording of the content taught afterwards. In addition, depending on the current legal requirements, there will be an on-site workshop for exchange and mastermind sessions.
The Marketplace Manager Advanced Training takes place in small groups of up to 12 participants, because we want to promote personal exchange among the group members and keep the training exclusive.
Experienced instructors ensure that the learning content is tailored to the individual needs of a group. All instructors are specialised marketplace experts with years of experience in their respective fields.
The training is open to marketplace managers who have already built up at least one online marketplace for their brand and work for a fashion or sports brand. The program focuses on the online marketplace Zalando. Furthermore, it includes the marketplaces About You, Amazon and Otto.
The training is for you if ...
✓ you want to expand your marketplace business in Europe,
✓ Zalando marketplaces is your main focus,
✓ you are looking for exchange with other marketplace managers.
You learn from industry experts who all work in the marketplace business themselves. Our groups are small and exclusive, so learning will be intense and there will be plenty of room for exchange. The entire training is set up online, so you can participate from anywhere. Having said that, we also once meet "in real life" at a live event to get to know each other a bit better and to expand our network in the marketplace business. And what's best about the program is its tailor-made knowledge that perfectly suits the needs of the fashion and sports industry. In this course, we focus on Zalando as a marketplace. That means we will provide you with many practical examples and best practices for this marketplace.
As always in life, there are no guarantees. It all depends on you, your brand and your implementation. What we can assure you is that you will get the latest insights and best practices from us to help you grow your business and optimise and expand it even further. The likelihood of growing in a marketplace like Zalando is high, precisely because there are so many opportunities there to set up your business even better. This is what our experts will show you in the training based on their practical knowledge in this field.
At the end of the Marketplace Manager Advanced training, you will receive a certificate of attendance from us confirming that you have successfully completed the training and have extensive marketplace knowledge that will enable you to work in this area.