COURSE FOR MARKETPLACE EMPLOYEES & SERVICE PROVIDERS
MARKETPLACE INSIDER TRAINING
How to better understand brands that are on marketplaces, make them happier and ultimately help you all make more sales
+++ für Marktplätze und Dienstleister Fashion-, Sport- & Lifestyle-Marktplatz Mitarbeiter und Dienstleister +++
Give me more info!
How to better understand brands that are on marketplaces, make them happier and ultimately help you all make more sales
Give me more info!
WHO IS THE MARKETPLACE INSIDER TRAINING FOR
The training is for you if you:
- ✓ work for a marketplace or marketplace service provider
- ✓ have direct contact with brands from the fashion, sports, footwear or lifestyle sector
- ✓ a Sales Manager, Onboarding Manager, Integration Manager, Business Development Manager or have a similar role
- ✓ are a career changer in this field and already have some experience
WHY YOU SHOULDN'T MISS THE MARKETPLACE INSIDER TRAINING COURSE
- ✓ Get an overview of the marketplace landscape and the competitor environment
- ✓ Put yourself in the shoes of your customers and understand the challenges that brands from the fashion, sports, footwear and lifestyle sectors face in order to be integrated into marketplaces
- ✓ Learn how you can help your brand clients onboard to marketplaces and simplify their processes
- ✓ Increase your sales and win new customers through better customer service
SELECTED REFERENCES
The MPU sessions definitely transport that the marketplace business has more facets to show and more challenges than some initially think. I found the module "Business Case" the most valuable overall, because as an integrator we don't always have this transparency regarding the various fees, etc. that are incurred on the brand side. It's super helpful and interesting, and it gives us a lot more background for future analyses, which can really be a game changer or, in that sense, a blocker.
In the future, I will do even more in-depth analysis for business cases in order to develop and push us and the brand strategically!
The one thing to end: Networking is the be-all and end-all, even in different directions than before. Other insights are always helpful #sharingiscaring.
In a nutshell:
Networking is unbeatable and business cases can always be a surprise bag.
I would recommend the Insider Course to those who want to expand their network and take away a high-level but solid overview of all marketplace-relevant fields that Valerie presents in the MPU sessions. This has resulted in a completely different perspective at one point or another, which is indispensable for the site on which I "play" in order to guide my accounts (brands) through the DTC jungle.
The course created a fantastic base for me to get started in E-Commerce. It helped form an understanding and clarified processes and opportunities in this business.
Valerie as an expert of this line of business, is bubbling with enthusiasm and pulls everyone on board.
There is no problem, she hasn’t come across, no question left unanswered. It was an absolute pleasure to join this course and profit from Valerie’s expertise, motivation, and excitement.
I recommend this course for every newbie in this business.
AFTER THE MARKETPLACE INSIDER TRAINING ...
- you will have a better overview of the marketplace business,
- you will be in a better position to advise your brands and sell your services,
- you will know how to better support your brands with onboarding and integration,
- you will have more empathy for the challenges of your brand clients and will be able to meet them in advance,
- you will know your position as a marketplace or marketplace service provider in the competitive landscape (who are your marketplace or service provider competitors?)
MARKETPLACE INSIDER TRAINING AT A GLANCE
Become a Marketplace Insider on 6 dates
- Weekly time investment: 2 hours per week online training (live)
- Webinar recordings available on request
- Permanently available learning material
- Possibility to participate in Marketplace Uni live events
- Long-term exchange of experience among all graduates of the training
- Certificate as Marketplace Insider of the Marketplace Uni, after successful completion of participation
The next course dates for the Marketplace Insider
1st course date: 02.2.23 - 16.3.23
2nd course date: 23.3.23 - 11.5.23
3rd course date: 15.06.23 - 27.07.23
every Thursday 9:00-11:00
Course language: English
German language: On request
Your investment:
2.000 EUR (NET)
MODULE VON HOW TO ROCK MARKETPLACE BUSINESS
In this module we teach you the basics of online marketplaces.
This module aims to show you all the relevant European marketplaces for your industry.
This module is about onboarding processes for the different marketplaces & choosing middleware tailored to your needs, sensible logistics and the right partners.
This module is for business case calculation. Here we take into account your strategy, your resources, your potentials and your investment.
Here we deal with resources, assortment, content, marketing, team & people, taxes, law and any other topics that belong to the marketplace business.
COMPETENCE FIELDS OF THE MARKETPLACE INSIDER TRAINING
SELECTION OF RELEVANT ONLINE MARKETPLACES
FAQs
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The Marketplace Insider Training provides valuable insights on how to increase the turnover of marketplaces and service providers and to successfully acquire new customers by means of better customer service. In the training, you will be put in the shoes of your customers and learn what challenges brands from the fashion, sports and footwear sectors face in terms of marketplace business and how you can best help them with onboarding and integration on marketplaces. By the end of the training, you will be able to understand customer needs at a glance and have a clear understanding of where your business sits in the marketplace and competitor landscape.
Request more information without obligation via our registration form and click on the button "MORE INFO“.
The Marketplace Insider Training takes place on 6 dates. Designed as an online format, it runs in the form of live webinars.
The training is purely virtual and takes place on Thursday mornings via Zoom. It consists of online learning units and online group coaching sessions. Anyone who misses a live webinar has the option of receiving a recording of the content taught afterwards.
For the Marketplace Insider Training, we form small to medium-sized groups so that a personal exchange between the group members is possible and the training remains exclusive.
Experienced instructors ensure that the learning content is tailored to the individual needs of a group. All instructors are specialised marketplace experts with years of experience in their respective fields.
The training is open to employees of marketplaces and marketplace service providers for whom it is important to put themselves in the shoes of their customers and thus improve their service in order to ultimately make more sales and win more customers. This includes sales managers, onboarding managers, integration managers or business development managers from the marketplace business who deal directly with customers. Career changers who have already gained some experience are also welcome. Customers are primarily brands from the fashion, sports and footwear sectors.
The Marketplace Insider Training is the first and only training on the market specifically for Marketplace employees and Marketplace service providers who value customer service and see it as a USP to differentiate their company from competitors. With a maximum of practical orientation, the training is based on concrete case studies. In the case studies, the requirements, needs and challenges of real brands are addressed and practicable solutions are shown in order to meet the customers' needs. The focus is on brands from the fashion, footwear, lifestyle and sports sectors. Through the close exchange among the participants, you will get to know other players on the market and can network with them, similar to an ERFA group.
At the end of the Marketplace Insider training, you will receive a certificate of participation from us confirming that you have successfully completed the training.