What's the difference between opening a new store in a big city like Munich, for example, or launching a marketplace opening with your brand in an online shop like Zalando? Starting a marketplace business is: complex, digital, uncomfortable (because it's new), intangible and you have to go through a lot of resistance until the first products [...].
Marketplace Opening vs. Retail Store Opening Read More »
Do you remember the famous Zalando slogan "Scream with happiness! Or send it back"? It first hit the screens in 2012 and brought Zalando a lot of attention. In recent years, not only has the iconic slogan changed, but also Zalando and its business model. The company has evolved from
Zalando Partner Program: 5 reasons for brands to start now Read More »
"We don't want to sell online because we want to protect our brick-and-mortar retailers." I've heard this sentence over and over again in the last 9 years since I started selling online. However, I hear it less and less in the fashion industry. But just look at another industry and we're back to the same thing
Online marketplaces for fashion: What you should look out for as a brand Read More »
Online sales continue to grow, not least due to the Covid-19 pandemic. Zalando has recently revised its figures to report growth again for 2020 and expects GMV growth of 10TP3T to 20%. As an online shop, Zalando offers brands two ways to sell their products: As a classic wholesale business, where Zalando acts as a retailer, and via the
Online Marketplace and Wholesale Business: 4 ways how brands can benefit Read More »
The job of Marketplace Manager is becoming increasingly important. Zalando connected 180 new partners to its marketplace in the first half of 2020, while the GMV with the partner rate increased by 100% compared to the previous year. Demand from manufacturers to sell their products via the marketplaces increased due to the shift from offline
Become a Marketplace Manager: 6 ways to build up knowledge Read More »
