What's the difference between opening a new store in a big city like Munich, for example, or launching a marketplace opening with your brand in an online shop like Zalando? Starting a marketplace business is: complex, digital, uncomfortable (because it's new), intangible and you have to go through a lot of resistance until the first products [...].
Marketplace Opening vs. Retail Store Opening Read More »
Do you remember the famous Zalando slogan "Scream with happiness! Or send it back"? It first hit the screens in 2012 and brought Zalando a lot of attention. In recent years, not only has the iconic slogan changed, but also Zalando and its business model. The company has evolved from
Zalando Partner Program: 5 reasons for brands to start now Read More »
"We don't want to sell online because we want to protect our brick-and-mortar retailers." I've heard this sentence over and over again in the last 9 years since I started selling online. However, I hear it less and less in the fashion industry. But just look at another industry and we're back to the same thing
Online marketplaces for fashion: What you should look out for as a brand Read More »
